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“It costs more to build a better house.”
I’ve heard my friend Gene Myers, CEO of Thrive Homes, say this several times. His point is that a higher-performing, zero-energy home costs more to build … and it’s hard to compete against conventional builders whose homes sell for less and, frankly, aren’t built to take care of the homeowners as well.
That seems crazy, right? If you had the opportunity to buy a home that was designed and built to be more comfortable, healthier and less expensive to operate, wouldn’t you pay a little more for it? The challenge for high-performance builders – and really for any manufacturer of a better, greener product – is in the messaging and marketing.
The best advice I can give is this: minimize the jargon and put health benefits front and center.
Read the full article at https://sheltongrp.com/what-if-your-home-took-care-of-you-instead-of-the-other-way-around/